/* Samui Advertising — site styles (direction: synthèse "carte vivante") */
:root{--deep:#0B3B46;--sea:#0E8C84;--sand:#F6EFE2;--paper:#FFFDF7;--teak:#2A1E16;--teak2:#3B2A1E;--clay:#B8552E;--gold:#F2C14E;--gold-d:#B98A1E;--ink:#10252B;--muted:#4b5a5c;--wa:#25D366;--line:#06C755}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{font-family:"Inter Tight",system-ui,-apple-system,"Segoe UI",Roboto,sans-serif;background:var(--sand);color:var(--ink);overflow-x:hidden;line-height:1.5}
html[lang=th] body{font-family:"Noto Sans Thai","Inter Tight",system-ui,sans-serif}
a{color:inherit;text-decoration:none}img,video{max-width:100%;display:block}
:focus-visible{outline:3px solid var(--gold);outline-offset:3px;border-radius:6px}
.disp{font-family:"Bricolage Grotesque",system-ui,sans-serif;letter-spacing:-.03em;line-height:1.02;font-weight:800}
html[lang=th] .disp{font-family:"Kanit","Noto Sans Thai",sans-serif;letter-spacing:0;line-height:1.2;font-weight:600}
em.s{font-family:Fraunces,Georgia,serif;font-style:italic;font-weight:500;letter-spacing:-.01em}
html[lang=th] em.s{font-family:inherit;font-style:normal;color:var(--clay)}
.skip{position:absolute;left:-999px;top:0;background:var(--gold);padding:10px;z-index:99}.skip:focus{left:10px}

/* ---------- nav ---------- */
.nav{position:relative;z-index:5;display:flex;align-items:center;gap:22px;padding:20px 5vw;font-weight:600}
.nav .logo{font-family:"Bricolage Grotesque",sans-serif;font-weight:800;font-size:1.22rem;margin-right:auto;display:flex;gap:8px;align-items:center}
.nav a.l{opacity:.82}.nav a.l:hover,.nav a.l[aria-current=page]{opacity:1;text-decoration:underline;text-underline-offset:6px;text-decoration-thickness:2px}
.lang{display:flex;border:1px solid currentColor;border-radius:999px;overflow:hidden;opacity:.9}
.lang a{font-size:.8rem;padding:7px 10px}.lang a[aria-current=true]{background:var(--sand);color:var(--deep)}
.light .lang a[aria-current=true]{background:var(--deep);color:var(--sand)}
.wa{background:var(--wa);color:#053;padding:10px 16px;border-radius:999px;font-weight:700;white-space:nowrap}
.burger{display:none;background:none;border:1.5px solid currentColor;color:inherit;border-radius:10px;padding:8px 10px;font:inherit;cursor:pointer}
.light{background:var(--sand);color:var(--ink)}

/* ---------- buttons ---------- */
.btns{display:flex;gap:12px;flex-wrap:wrap;margin-top:28px}
.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;min-height:52px;padding:14px 22px;border-radius:14px;font-weight:700;transition:transform .15s,box-shadow .15s,background .15s;cursor:pointer;border:0;font-size:1rem;font-family:inherit}
.b-gold{background:var(--gold);color:var(--teak);box-shadow:0 5px 0 var(--gold-d)}.b-gold:hover{transform:translateY(-2px);box-shadow:0 7px 0 var(--gold-d)}.b-gold:active{transform:translateY(4px);box-shadow:0 1px 0 var(--gold-d)}
.b-line{border:1.5px solid rgba(246,239,226,.55);color:inherit}.b-line:hover{background:rgba(246,239,226,.12)}
.b-dark{background:var(--deep);color:var(--sand)}.b-dark:hover{background:#0e4b59}
.b-wa{background:var(--wa);color:#053}.b-lineapp{background:var(--line);color:#fff}
.b-outline{border:1.5px solid var(--deep);color:var(--deep)}

/* ---------- hero (home) ---------- */
.hero{position:relative;min-height:100vh;color:var(--sand);background:radial-gradient(ellipse at 72% 48%,#13636D 0%,var(--deep) 62%);overflow:hidden}
.hgrid{position:relative;z-index:2;display:grid;grid-template-columns:.95fr 1.05fr;gap:3vw;align-items:center;padding:2vh 5vw 8vh;min-height:calc(100vh - 92px)}
.live{display:inline-flex;gap:10px;align-items:center;background:rgba(0,0,0,.22);padding:8px 14px;border-radius:999px;font-size:.88rem}
.live i{width:8px;height:8px;border-radius:50%;background:#4ADE80;animation:pulse 1.8s infinite;flex:none}
@keyframes pulse{0%{box-shadow:0 0 0 0 rgba(74,222,128,.7)}70%{box-shadow:0 0 0 10px rgba(74,222,128,0)}100%{box-shadow:0 0 0 0 rgba(74,222,128,0)}}
.hero h1{font-size:clamp(2.4rem,5.2vw,4.7rem);margin:20px 0 18px}.hero h1 .g{color:var(--gold)}
.sub{font-size:1.15rem;line-height:1.55;max-width:40ch;opacity:.92}
.mapwrap{position:relative}svg.map{width:100%;height:auto;max-height:82vh;display:block}
.isl{fill:#2F6B3A;stroke:rgba(246,239,226,.35);stroke-width:1.5}.pin{fill:var(--sand);opacity:.72}.pin.gold{fill:var(--gold);opacity:1}
.ring{fill:none;stroke:var(--gold);stroke-width:2;transform-box:fill-box;transform-origin:center;animation:ring 2.6s ease-out infinite}
@keyframes ring{from{transform:scale(1);opacity:1}to{transform:scale(4.5);opacity:0}}
.lbl{font:700 13px "Inter Tight",sans-serif;fill:var(--teak)}.lblbg{fill:var(--gold)}
.leg{position:absolute;right:0;bottom:-6px;font-size:.8rem;opacity:.82;display:flex;gap:16px}.leg i{display:inline-block;width:9px;height:9px;border-radius:50%;background:var(--sand);margin-right:6px}.leg i.g{background:var(--gold)}

/* ---------- page header (inner pages) ---------- */
.phead{background:radial-gradient(ellipse at 80% 20%,#13636D 0%,var(--deep) 65%);color:var(--sand);padding-bottom:9vh}
.phead .in{padding:6vh 5vw 0;max-width:1100px}
.phead h1{font-size:clamp(2.2rem,4.6vw,4rem);margin:14px 0 16px;max-width:20ch}.phead h1 .g{color:var(--gold)}
.phead .sub{max-width:56ch}

/* ---------- facts band ---------- */
.facts{background:var(--paper);border-top:1px solid var(--teak);border-bottom:1px solid var(--teak);display:grid;grid-template-columns:repeat(5,1fr)}
.facts div{padding:18px 20px;font-size:.88rem;color:var(--muted)}.facts div+div{border-left:1px solid var(--teak)}
.facts b{display:block;font-family:"Bricolage Grotesque",sans-serif;font-size:1.8rem;color:var(--teak);letter-spacing:-.02em;line-height:1.15}
html[lang=th] .facts b{font-family:"Kanit",sans-serif}

/* ---------- sections ---------- */
section{padding:12vh 5vw}.narrow{max-width:1180px;margin:0 auto}
.kick{font:700 .78rem "Inter Tight",sans-serif;letter-spacing:.14em;text-transform:uppercase;color:var(--clay)}
h2{font-size:clamp(1.9rem,3.8vw,3.3rem);margin:10px 0 16px;max-width:22ch}
.lead{font-size:1.1rem;max-width:58ch;line-height:1.6;color:#3d4d50}

/* how it works */
.how{display:grid;grid-template-columns:1.1fr .9fr;gap:5vw;align-items:center}
.steps{margin-top:30px;display:grid;gap:14px}
.step{display:grid;grid-template-columns:52px 1fr;gap:16px;background:var(--paper);border-radius:18px;padding:18px;box-shadow:0 1px 0 rgba(42,30,22,.08)}
.step b.n{width:52px;height:52px;border-radius:14px;background:var(--deep);color:var(--gold);display:grid;place-items:center;font:800 1.3rem "Bricolage Grotesque",sans-serif}
.step h3{font-family:"Bricolage Grotesque",sans-serif;font-size:1.2rem;line-height:1.2}html[lang=th] .step h3{font-family:"Kanit",sans-serif;font-weight:500}
.step p{color:var(--muted);margin-top:4px;line-height:1.5}
.phone{justify-self:center;width:300px;max-width:100%;border-radius:40px;background:#0d1f24;padding:12px;box-shadow:0 40px 80px rgba(11,59,70,.35);transform:rotate(3deg)}
.screen{background:var(--sand);border-radius:30px;overflow:hidden}
.screen .top{padding:16px;background:linear-gradient(135deg,var(--sea),var(--deep));color:#fff;font-size:.8rem}.screen .top b{display:block;font:800 1.1rem "Bricolage Grotesque",sans-serif;margin-top:4px}
.card{margin:12px;border-radius:18px;background:#fff;overflow:hidden;box-shadow:0 6px 18px rgba(0,0,0,.08)}.card.gold{outline:2.5px solid var(--gold)}
.card .ph{height:118px;background:#cfd8d6 center/cover;position:relative}.card .ph span{position:absolute;top:8px;right:8px;background:var(--gold);color:var(--teak);font-weight:700;font-size:.7rem;padding:4px 9px;border-radius:999px}
.card .bd{padding:10px 12px 12px}.card h4{font-size:.98rem}.card p{font-size:.76rem;opacity:.65;margin-top:3px}.card .cr{font-size:.6rem;opacity:.55;padding:4px 12px 0}

/* results bento */
.dark{background:var(--teak);color:var(--sand)}.dark .kick{color:var(--gold)}.dark .lead{color:rgba(246,239,226,.78)}
.bento{margin-top:36px;display:grid;grid-template-columns:repeat(4,1fr);grid-auto-rows:190px;gap:12px}
.t{border-radius:20px;padding:20px;background:var(--teak2);position:relative;overflow:hidden}
.t small{font-size:.74rem;letter-spacing:.08em;text-transform:uppercase;opacity:.72}
.t .n{font:800 3.1rem "Bricolage Grotesque",sans-serif;letter-spacing:-.04em;margin-top:8px;line-height:1}
.t p{font-size:.86rem;opacity:.78;margin-top:6px}
.t.big{grid-column:span 2;grid-row:span 2;background:linear-gradient(160deg,var(--sea),var(--deep))}.t.big .n{font-size:5.6rem}
.t.clay{background:var(--clay)}.t.gold{background:var(--gold);color:var(--teak)}
.bars{display:flex;gap:6px;align-items:end;height:64px;margin-top:16px}.bars i{flex:1;background:rgba(246,239,226,.85);border-radius:5px 5px 0 0}

/* video slots */
.vslot{position:relative;background:#000;border-radius:20px;overflow:hidden;aspect-ratio:9/16}
.vslot video,.vslot img{width:100%;height:100%;object-fit:cover}
.vslot .play{position:absolute;inset:0;display:grid;place-items:center;background:linear-gradient(transparent 50%,rgba(0,0,0,.55));border:0;cursor:pointer;color:#fff}
.vslot .play span{width:66px;height:66px;border-radius:50%;background:rgba(246,239,226,.92);color:var(--deep);display:grid;place-items:center;font-size:1.5rem;padding-left:4px}
.vslot .tag{position:absolute;left:12px;bottom:12px;background:rgba(0,0,0,.62);color:#fff;padding:5px 10px;border-radius:999px;font-size:.75rem;z-index:2}
.vslot .tag.demo{background:var(--clay)}
.t.vid{grid-row:span 2;padding:0}.t.vid .vslot{border-radius:0;aspect-ratio:auto;height:100%}

/* pricing */
.price{display:grid;grid-template-columns:1fr 440px;gap:5vw;align-items:start}
.receipt{background:var(--paper);font-family:"JetBrains Mono",ui-monospace,monospace;font-size:.86rem;padding:26px 24px 38px;box-shadow:0 30px 60px rgba(42,30,22,.18);transform:rotate(-1.2deg);
 -webkit-mask:radial-gradient(circle 7px at 50% 100%,transparent 98%,#000) 0 0/18px 100% repeat-x;mask:radial-gradient(circle 7px at 50% 100%,transparent 98%,#000) 0 0/18px 100% repeat-x}
html[lang=th] .receipt{font-family:"Noto Sans Thai",ui-monospace,monospace}
.receipt h3{font:700 1rem "JetBrains Mono",monospace;text-align:center;letter-spacing:.1em}.receipt .c{text-align:center;opacity:.55;font-size:.74rem;margin:4px 0 14px}
.row{display:flex;justify-content:space-between;gap:12px;padding:7px 0;border-bottom:1px dashed #d7ccb6}
.tot{display:flex;justify-content:space-between;font-weight:700;font-size:1.2rem;margin-top:14px}
.save{margin-top:12px;text-align:center;background:var(--deep);color:var(--gold);padding:9px;font-weight:700}
.tiers{margin-top:28px;display:grid;grid-template-columns:repeat(3,1fr);gap:12px}
.tier{background:var(--paper);border-radius:16px;padding:18px;display:flex;flex-direction:column}.tier small{color:var(--clay);font-weight:700}
.tier b{display:block;font:800 1.6rem "Bricolage Grotesque",sans-serif;margin:4px 0}.tier b span{font:500 .85rem "Inter Tight",sans-serif;color:var(--muted)}
.tier p{font-size:.88rem;color:var(--muted);line-height:1.45}.tier ul{margin-top:10px;padding-left:18px;font-size:.88rem;color:var(--muted);line-height:1.6}
.tier.hl{outline:2.5px solid var(--gold);background:#fff}
.trial{margin-top:12px;background:var(--deep);color:var(--sand);border-radius:16px;padding:18px 20px;display:flex;justify-content:space-between;align-items:center;gap:14px;flex-wrap:wrap}

/* services */
.svc{display:grid;grid-template-columns:1fr 1fr;gap:5vw;align-items:center;padding:9vh 0;border-bottom:1px solid rgba(42,30,22,.15)}
.svc:nth-child(even) .svc-media{order:-1}
.svc h2{font-size:clamp(1.7rem,3vw,2.6rem)}.svc .tagp{display:inline-block;background:var(--deep);color:var(--gold);padding:5px 12px;border-radius:999px;font-weight:700;font-size:.85rem}
.checks{list-style:none;margin-top:18px;display:grid;gap:10px}.checks li{padding-left:30px;position:relative;line-height:1.45}
.checks li:before{content:"";position:absolute;left:0;top:3px;width:18px;height:18px;border-radius:50%;background:var(--sea) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Cpath d='M6 12l4 4 8-8' stroke='white' stroke-width='3' fill='none'/%3E%3C/svg%3E") center/12px no-repeat}
.svc-media{position:relative}.svc-media .vslot{max-width:320px;margin:0 auto}
.mini{background:var(--paper);border-radius:22px;padding:22px;box-shadow:0 20px 50px rgba(42,30,22,.12)}
.mini .bar{display:flex;align-items:center;gap:8px;font-size:.8rem;color:var(--muted);margin-bottom:12px}.mini .bar i{width:10px;height:10px;border-radius:50%;background:#e5ddd0}
.site-demo{border-radius:16px;overflow:hidden;background:var(--deep);color:var(--sand)}
.site-demo .img{height:160px;background:#cfd8d6 center/cover}.site-demo .tx{padding:16px}.site-demo h4{font:800 1.3rem "Bricolage Grotesque",sans-serif}
.site-demo .pills{display:flex;gap:8px;margin-top:12px;flex-wrap:wrap}.site-demo .pills span{font-size:.75rem;padding:6px 10px;border-radius:999px;background:rgba(246,239,226,.14)}
.site-demo .pills span.w{background:var(--wa);color:#053}.site-demo .pills span.li{background:var(--line);color:#fff}
.dash{display:grid;grid-template-columns:repeat(3,1fr);gap:10px}.dash div{background:var(--sand);border-radius:12px;padding:12px}.dash b{display:block;font:800 1.5rem "Bricolage Grotesque",sans-serif}.dash small{color:var(--muted);font-size:.75rem}
.gbp{display:grid;gap:8px}.gbp .r{display:flex;justify-content:space-between;background:var(--sand);border-radius:12px;padding:12px;font-size:.9rem}

/* results page */
.clients{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin-top:30px}
.client{background:var(--paper);border-radius:20px;padding:22px}.client h3{font-family:"Bricolage Grotesque",sans-serif;font-size:1.3rem}
.client .kpis{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin-top:14px}.client .kpis div{background:var(--sand);border-radius:12px;padding:10px}.client .kpis b{display:block;font:800 1.5rem "Bricolage Grotesque",sans-serif}.client .kpis small{font-size:.75rem;color:var(--muted)}
.client .rate{margin-top:12px;background:var(--deep);color:var(--gold);border-radius:12px;padding:12px;font-weight:700}
.client p.note{font-size:.82rem;color:var(--muted);margin-top:10px}
.videos{display:grid;grid-template-columns:repeat(3,minmax(0,300px));gap:18px;justify-content:center;margin-top:30px}
.videos figcaption{text-align:center;font-size:.9rem;margin-top:10px;color:var(--muted)}

/* faq */
.faq{margin-top:26px;display:grid;gap:10px;max-width:820px}
.faq details{background:var(--paper);border-radius:14px;padding:16px 18px}.faq summary{font-weight:700;cursor:pointer;list-style:none}.faq summary::-webkit-details-marker{display:none}
.faq summary:after{content:"+";float:right;font-size:1.2rem;line-height:1}.faq details[open] summary:after{content:"–"}.faq p{margin-top:10px;color:var(--muted);line-height:1.55}

/* contact */
.cgrid{display:grid;grid-template-columns:1fr 1fr;gap:5vw;align-items:start}
.cbtns{display:grid;gap:12px;margin-top:22px;max-width:420px}
.form{background:var(--paper);border-radius:22px;padding:26px;box-shadow:0 20px 50px rgba(42,30,22,.1)}
.form label{display:block;font-weight:700;font-size:.9rem;margin:14px 0 6px}.form label small{font-weight:400;color:var(--muted)}
.form input{width:100%;padding:14px;border:1.5px solid #d9cfbe;border-radius:12px;font:inherit;background:#fff}.form input:focus{border-color:var(--sea);outline:none}
.form .note{font-size:.8rem;color:var(--muted);margin-top:12px}

/* closing */
.close{background:var(--gold);text-align:center}.close h2{margin:0 auto 10px;max-width:none;color:var(--teak)}
.close .tri{font-size:1.05rem;color:var(--deep)}.close .tri span{display:block}.close .tri .th{font-family:"Kanit","Noto Sans Thai",sans-serif;font-size:1.35rem}.close .tri .fr{font-style:italic;opacity:.8}
.close .btns{justify-content:center}.close .b-outline{border-color:var(--deep)}

footer{background:var(--teak);color:rgba(246,239,226,.72);padding:6vh 5vw 4vh;font-size:.88rem}
footer .fg{display:grid;grid-template-columns:2fr 1fr 1fr;gap:30px}footer b{color:var(--sand);display:block;margin-bottom:8px}footer a{display:block;padding:3px 0}footer a:hover{color:var(--gold)}
footer .legal{margin-top:30px;padding-top:16px;border-top:1px solid rgba(246,239,226,.15);font-size:.78rem;display:flex;justify-content:space-between;gap:14px;flex-wrap:wrap}

.reveal{opacity:0;transform:translateY(18px);transition:opacity .7s,transform .7s}.reveal.in{opacity:1;transform:none}
.nojs .reveal{opacity:1;transform:none}

@media(max-width:1000px){
 .hgrid,.how,.price,.svc,.cgrid{grid-template-columns:1fr}.svc:nth-child(even) .svc-media{order:0}
 .facts{grid-template-columns:1fr 1fr}.facts div+div{border-left:0}.facts div{border-top:1px solid rgba(42,30,22,.18)}.facts div:first-child{border-top:0;grid-column:span 2}
 .bento{grid-template-columns:1fr 1fr}.t.big{grid-row:span 1}.t.big .n{font-size:3.6rem}.t.vid{grid-row:span 2}
 .tiers,.clients{grid-template-columns:1fr}.videos{grid-template-columns:minmax(0,300px)}
 .receipt{transform:none}.phone{transform:none}
 .nav{flex-wrap:wrap;gap:12px}.nav .links{display:none;width:100%;order:9;flex-direction:column;gap:6px;padding-top:8px}.nav.open .links{display:flex}.burger{display:inline-block}
 footer .fg{grid-template-columns:1fr}
 .hgrid{padding-top:0;min-height:auto}.hero{min-height:auto}.leg{position:static;margin-top:6px;justify-content:flex-end}
}
@media(min-width:1001px){.nav .links{display:flex;gap:22px;align-items:center}}
@media(max-width:560px){.bento{grid-template-columns:1fr}.t.big,.t.vid{grid-column:auto}.t.vid{height:520px}.lang a{padding:6px 8px}.wa{padding:9px 12px}}
@media(prefers-reduced-motion:reduce){*{animation:none!important;transition:none!important;scroll-behavior:auto!important}.reveal{opacity:1;transform:none}}